Salvatore Ferragamo ‘FERRAGAMO’ – Debenhams Launch

Colouration was thrilled to design, produce & install a variety of sites for the launch of ‘FERRAGAMO’ by Salvatore Ferragamo, exclusively at Debenhams.

Salvatore Ferragamo has launched the new ‘FERRAGAMO’ fragrance for him: a statement blend that expresses the confident and courageous soul of the modern man.

The heavy and tactile glass bottle houses the brand’s logo in new and contemporary letting, featuring the iconic Gancini buckle in silver to highlight the connection between Ferragamo’s traditional values and their modern innovation.

Young British actor, Hero Fiennes Tiffin has been chosen as the face of the campaign, curated by Salvatore Ferragamo’s Creative Director, Paul Andrew.

Colouration worked closely with our client Aspects Beauty to create the sites focusing on the 2 key elements; the face of the campaign, Hero Fiennes-Tiffin and the Gancini, both synonymous with Salvatore Ferragamo fashion.

The sites include a range of elements including Gondola Ends, Light Boxes, Column Clads, Large Format Graphics, Tables, Stockers and even Flooring.

Colouration provided the complete end to end service, from 3-D design to in-house manufacturing at our 35,000 sq. foot purpose-built site, as well as installations at Debenhams stores across the UK.

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