As part of POSITIVE+, we were delighted to both sponsor and attend the 2021 Fragrance Foundation UK Awards! Over 500 industry guests came together to celebrate the artistry and creativity of fragrance at The Brewery in the City of London.
The event was hosted by TV Presenter Natasha Kaplinsky, Chairman of The Fragrance Foundation UK Annalise Fard, and its CEO Linda Key Jackson and included an outstanding performance from internationally acclaimed Björn Again, who brought the sunshine into a room of vibrancy.
During the evening recognitions were given for the astounding support given during the global pandemic, from producing hand sanitisers, face masks, or donating to charities. With quick thinking and acts of kindness we have all come together.
The Fragrance Foundation was first founded in New York in 1949 by Chanel, Coty, Elizabeth Arden, Guerlain and Helena Rubinstein, and has affiliates in Austria, France and the United Kingdom. Set up in the UK in 1992, the Awards recognise excellence within the fragrance arena, from Packaging and Advertising through to Best New Fragrance.
We produced a range of elegant event branding for ceremony including brochures, menu programmes and even bespoke bank notes! All of the materials were printed at our 35,000 square foot London production house, to ensure the highest quality from start to finish.
The winners of the 2021 UK Fragrance Foundation Award are as follows: –
ULTIMATE LAUNCH
– Armani Beauty Giorgio Armani, My Way
BEST NEW FRAGRANCE MEN
– Carolina Herrera, Bad Boy
BEST NEW FRAGRANCE WOMEN
– Tom Ford Beauty, Black Orchid Perfume
– Valentino, Voce Viva
RETAILER OF THE YEAR
– Harrods
ONLINE RETAILER
– The Perfume Shop
LIMITED DISTRIBUTION MEN
– Byredo, Unnamed Limited Edition
LIMITED DISTRIBUTION WOMEN
– Byredo, Unnamed Limited Edition
INNOVATION
– Floral Street, Scent School in a Box
NEWCOMER
– Nakuna Helsinki
PEOPLE’S CHOICE (PERFUMIST)
– Chanel, Coco Mademoiselle
READERS’ CHOICE (THE EVENING STANDARD)
– Chanel, Coco Mademoiselle
PERFUME EXTRAORDINAIRE
– Matiére Premiére, Radical Rose
BEST INDEPENDENT FRAGRANCE
– Floral Street, Arizona Bloom
INTERIOR FRAGRANCE
– Diptyque, Moonlit Fir
DESIGN AND PACKAGING
– Formula 1 Fragrances, Engineered Collection
MEDIA CAMPAIGN
– Playboy, Make the Cover
Congratulations to all the nominees and winners!