Beats by Dr Dre

Formally established in 2008, Beats Electronics (Beats) comprises the Beats by Dr Dre family of premium consumer headphones, earphones and speakers as well as patented Beats Audio software technology and streaming music subscription service, Beats Music.  On striking an exclusive offer with Selfridges, Beats MKTG agency  teamed up with Colouration to produce a selection of  bespoke outer cartons.

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Bespoke Outer Cartons - Selfridges Exclusive
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Bespoke "book-style" packaging